Free Resources & Strategies for Higher Ed Entrepreneurial Ecosystem Building. The C•CUBE Toolkit from UWO & Venn Collaborative sponsored by the Kauffman Foundation

Put the Ecosystem to Work

Activation and Execution

Assets & Roles theme and the Doing stage

Nestled at the intersection of the Assets & Roles theme and the Doing stage, “Put the Ecosystem to Work” is where ecosystem builders activate the identified roles and assets to drive entrepreneurial initiatives and create value.

When ecosystem stakeholders and partners, including colleges and universities, collaborate to put the ecosystem to work, they activate the assets and resources to create impact:

  • Execution Excellence: This topic emphasizes the execution of activities and initiatives within the ecosystem. It’s where plans and strategies are translated into action, leading to tangible outcomes and impact.
  • Resource Use: By putting the ecosystem to work effectively, builders ensure that the available resources and roles are used optimally. This maximizes the ecosystem’s capacity to support entrepreneurship.
  • Stakeholder Engagement: Execution involves active engagement with stakeholders, fostering collaboration, and ensuring that ecosystem participants are aligned with the overarching goals.


As ecosystem-building partners put the ecosystem to work, consider the following:

  • Implementation Plans: Develop clear and actionable implementation plans for ecosystem initiatives. Define roles, responsibilities, timelines, and performance indicators.
  • Monitoring and Feedback: Establish mechanisms for monitoring progress and gathering feedback throughout the execution phase. Use data and insights to make real-time adjustments as needed.
  • Quality Assurance: Ensure that activities are executed with a focus on quality and impact. Maintain high standards and regularly evaluate the outcomes against predetermined objectives.
  • Metrics and Evaluation: Develop key performance indicators (KPIs) to measure the effectiveness of ecosystem activities. Regularly assess progress and use data-driven insights to refine strategies.
  • Feedback Loops: Create feedback loops that allow stakeholders to provide input on the execution of initiatives. This promotes continuous improvement and adaptation.

Conversation Guides

Use these conversation guides with your partners to begin putting your ecosystem to work:

Conversation Guide: Diversify the Reach of Ecosystem Programs — PDF | Word

Conversation Guide: Make Entrepreneurship Visible Across the Curriculum and Career Services — PDF | Word

Conversation Guide: Enhance Ecosystem Sustainability — PDF | Word